Custom Designs

Paul Mordecai

Aged 54 Paul initially worked as a welder before becoming involved in the manufacture of exterior clocks and architectural features. Paul was General Manager of the Smith of Derby Group, responsible for the design and manufacture of architectural metal work and structures and for the design and manufacture of composite structures including turrets, clock towers and architectural features.

Paul joined Good Directions in 1998 becoming Managing Director in 2005. Initially charged with establishing Good Directions as the market leader in exterior clocks and architectural features, Paul's wealth and depth of experience soon helped the company achieve this objective. Throughout the UK and across the world clocks, clock towers, turrets, mosque domes and minarets have successfully been installed, designed by Paul and manufactured to his exacting specifications.

Bespoke Designs

Born out of many months of frustration Paul decided to reconsider his future with Good Directions eventually electing to leave the company.

Paul and As Time Goes By have seen dramatic growth, in its short history, supported by more experience than other UK Companies, As Time Goes By quickly dominating the UK market as a result of the stunning range of products and innovative design. As Time Goes By are now the UK market leader in the design and manufacture of GRP architectural features incorporating exterior clocks.

Many of Paul's iconic designs can be seen in every city within the UK and in almost every country worldwide. His ability to adapt and innovative ideas allow us to produce stunning feature products where many others would be totally out of their comfort zone.

Check Out Some Images From The Gallery

Bespoke Drum Clock Bespoke Illuminated Clock Bespoke Skeleton Dial Interior Clock


As Time Goes By has developed a strong reputation for design and quality. When researching the history and reputation of a company, a poor website sometimes means a poor product and service.

Our Experience

As Time Goes By only employs highly skilled engineers and craftsman, the finest products deserve the finest pair of hands. Our stict tolerances and attention to detail makes our product that extra bit special.

Thinking About a Project

Contact us for some more information and speak to one of our friendly staff members who can guide you through the process.

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